The point was the game, not the step count
The bracelet earns points for movement and spends them in the app, on a creature that gains levels and currencies. That was a deliberate position against a market full of bands that report numbers at you: make it fun and let the exercise be the by-product. In 2016 the regional SKAPA Framtidens Innovatör prize went to the four of us at Lifee, and the jury's citation named the gamification specifically.








